社区商业新战事：硬折扣超市“巷战”最后一公里

Group 1 - The gift market is experiencing a sales peak due to the overlap of the National Day and Mid-Autumn Festival, prompting supermarkets to initiate price reductions to attract customers [1][2] - The competition among local supermarkets is intense, with stores like Wang Ge and Da Zui offering lower prices to draw in consumers, with price differences of 1-2 yuan compared to competitors [2][3] - Major retail players such as Wumart and Yonghui are also joining the price-cutting trend to prepare for the holiday season, indicating a shift towards hard discount strategies in the retail market [3][4] Group 2 - The rise of hard discount supermarkets is becoming a key trend in the retail sector, with many brands focusing on community locations and targeting lower-tier markets [5][6] - Wumart has opened eight hard discount stores, with four located in community areas, while other brands like Hema and JD are also expanding their community store presence [6][4] - Experts suggest that retailers need to adopt strategies such as precise target audience identification, differentiation in product offerings, and a focus on cost-effectiveness to maintain competitiveness in the evolving market landscape [7]