Core Insights - The National Day film market this year saw a total of 10 films released, with a box office gross of just over 1.7 billion yuan by October 7, falling short of last year's 2 billion yuan and the previous year's 2.7 billion yuan, indicating a decline of approximately 500 million yuan and 1 billion yuan respectively [1][21] - There is a noticeable trend of "big names failing, new blood emerging," where established directors and star-studded casts are underperforming, while new directors and emerging actors are gaining traction through positive word-of-mouth [1][21] Box Office Performance - The top three films in terms of box office were "The Volunteer Army: Blood and Peace," "Assassination Novelist 2," and "Life of the Stray," but their quality did not meet audience expectations [4][6] - "The Volunteer Army: Blood and Peace" was criticized for its formulaic storytelling despite its patriotic themes, while "Life of the Stray" failed to deliver a cohesive narrative [4][6][12] - "Assassination Novelist 2" was particularly disappointing, as it shifted away from the successful themes of its predecessor, leading to a lack of emotional connection with the audience [8][12] Audience Expectations - Audiences are increasingly seeking relatable stories rather than being swayed by marketing hype or visual spectacles, indicating a shift in viewing preferences [1][21] - The failure of high-concept films and star-studded casts suggests that established filmmakers may be out of touch with contemporary audience sentiments [12] Emerging Trends - The best-reviewed films of the National Day period were "Deafening" and "The Proof of Bi Ming," both of which are crime dramas directed by newcomers and featuring fresh talent, achieving a Douban score of over 7.4 [14][18] - "Deafening" is noted for its compelling narrative about a lawyer from a deaf family, which resonates with audiences due to its themes of social justice and personal struggle [15][16] - "The Proof of Bi Ming" explores the 90s thief underworld, showcasing a unique narrative that surprised many viewers, although it struggled with box office performance due to its title and lack of star power [18][19] Industry Outlook - The National Day film market is evolving towards a more balanced genre representation, moving away from a dominance of patriotic films to include a variety of genres such as crime, comedy, and animation [21] - Future films that succeed are likely to do so based on their quality and emotional resonance with audiences rather than relying solely on established titles or star power [21]
国庆档电影：大牌失效，新血登场
3 6 Ke·2025-10-09 01:00