新修订的反不正当竞争法10月15日起施行 网络平台经营者应明示平台内公平竞争规则（法治聚焦） 不得实施虚假交易、恶意退货等行为

Group 1 - The newly revised Anti-Unfair Competition Law of the People's Republic of China will take effect on October 15, addressing new challenges in market competition in the digital economy, including issues related to false transactions, data rights protection, and platform responsibilities [1][2] - The law aims to enhance market order and provide a solid legal foundation for promoting high-quality development by responding to the characteristics of unfair competition in the digital age [1][2] - The law specifies that platform operators must clarify fair competition rules in their service agreements and take necessary measures against unfair competition behaviors, including false transactions and malicious returns [2][3] Group 2 - The law addresses the issue of "involution" competition, which disrupts the market environment, and emphasizes the need for a collaborative governance system involving administrative, judicial, and platform entities [2][3] - It prohibits platform operators from forcing or indirectly forcing merchants to sell products below cost, which can lead to disorderly competition and affect product quality [2][3] - The law provides stronger legal protection for merchants' reasonable profit margins and legitimate rights, encouraging long-term innovation and healthy competition within the industry [3]