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Core Viewpoint - The luggage market is experiencing a significant downturn, with traditional brands facing a steep decline in sales and popularity, as consumers shift towards more affordable and practical options from domestic brands [1][18]. Market Performance - The stock price of a well-known luggage brand has plummeted by 40%, reaching two-thirds of its value from three years ago [1]. - In the first quarter of 2025, the brand reported a profit decline of 42.6% and a drop in sales, indicating a broader trend of decreased consumer interest [7][18]. Consumer Behavior - There is a noticeable shift in consumer preferences, with younger buyers favoring domestic brands that offer better value for money, as evidenced by the popularity of brands with names like "8号" and "90分" [5][10]. - Social media platforms reflect this change, with previous luxury brands losing their appeal and being overshadowed by new entrants that emphasize practicality and affordability [5][10]. Brand Strategy - Traditional brands have attempted to revitalize their image through collaborations with celebrities and innovative product features, such as Bluetooth tracking, but these efforts have not translated into increased sales [8][20]. - The market is increasingly dominated by new brands that are more in tune with current consumer demands, leaving established brands struggling to maintain relevance [10][11]. Retail Environment - The retail landscape is changing, with many airport stores experiencing reduced foot traffic and some even closing down, highlighting the challenges faced by traditional luggage brands [10][16]. - The presence of luxury brands like LV and Gucci remains, but they are not the primary focus for most consumers, who prioritize functionality over brand heritage [16][22].