网络平台经营者应明示平台内公平竞争规则

Core Points - The newly revised Anti-Unfair Competition Law of the People's Republic of China will take effect on October 15, 2023, addressing new challenges in market competition in the digital economy era [6] - The law aims to regulate unfair competition behaviors such as false transactions, data rights protection, and platform responsibilities, providing a legal framework to promote high-quality development [6] - The law specifically prohibits platform operators from forcing or indirectly forcing platform operators to sell goods below cost, which disrupts market competition [7][8] Summary by Category Regulatory Changes - The revised law includes specific provisions against various forms of malicious transactions, such as false transactions, false reviews, and malicious returns, which harm the legitimate rights of other operators and disrupt market order [6][7] - It establishes obligations for platform operators to clarify fair competition rules in service agreements and transaction rules, and to create mechanisms for reporting and resolving unfair competition complaints [7] Market Impact - The law addresses the issue of "involution" competition, which has been detrimental to the market environment, and aims to create a healthier competitive ecosystem by promoting innovation and fair competition [7][8] - It highlights the need for collaboration among administrative agencies, judicial bodies, platforms, and related enterprises to effectively implement the law and address the challenges posed by digital economy development [7] Consumer and Business Protection - The law provides stronger legal protection for the reasonable profit margins and legitimate rights of businesses, ensuring that low-price promotions do not lead to a decline in quality control and result in disorderly competition [8]