法治聚焦丨网络平台经营者应明示平台内公平竞争规则

Core Viewpoint - The newly revised Anti-Unfair Competition Law of the People's Republic of China, effective from October 15, addresses the unique challenges of market competition in the digital economy, focusing on issues such as false transactions, data rights protection, and platform responsibilities, thereby providing a stronger legal foundation for fair competition and high-quality development [1][4]. Group 1: Legal Framework and Provisions - The revised law enhances regulations on online unfair competition behaviors, detailing various forms of malicious transactions and prohibiting operators from abusing platform rules to harm the legitimate rights of other operators [4][5]. - It mandates that platform operators clarify fair competition rules in service agreements and establish mechanisms for reporting and resolving unfair competition disputes [4][5]. - The law aims to establish a fair competition review system and strengthen the review process to ensure equal access to production factors for all operators [5]. Group 2: Industry Implications - The law addresses the rise of "involution" competition, which disrupts the market environment, and emphasizes the need for a systematic governance framework involving administrative, judicial, and corporate collaboration [5][6]. - It specifically prohibits platform operators from forcing or indirectly compelling operators to sell products below cost, which disrupts market order and harms merchants' interests [5][6]. - The law is expected to provide stronger legal protection for merchants' reasonable profit margins and legitimate rights, promoting a healthier business ecosystem [6].