国信证券：政策推动内容供给恢复 AIGC持续推动电影业降本增效

Core Insights - The National Day box office reached 1.808 billion yuan as of October 8, showing a slight year-on-year decline [1] - The number of moviegoers and average ticket price were 49.335 million and 36.6 yuan, reflecting a year-on-year decrease of 5.3% and 9.4% respectively, with ticket price drop being the main reason for the box office decline [1] - The box office performance showed a trend of initial decline followed by recovery, likely influenced by the extended holiday period [1] Box Office Performance - The box office for the National Day holiday is down 14.1% compared to the 2024 National Day holiday [1] - Daily box office figures from October 1 to October 6 showed significant year-on-year declines, with the lowest point being 2.09 billion yuan on October 6, before a recovery on October 7 with a 20.8% increase to 1.86 billion yuan [1] Film Performance - The top three films during the National Day period were "The Volunteer Army: Blood and Peace," "731," and "Assassination Novelist 2," with box office earnings of 443 million, 341 million, and 291 million yuan respectively, accounting for 24.5%, 18.9%, and 16.1% of the total box office [2]