海上看青岛

Core Insights - Qingdao is revitalizing its marine cultural tourism by integrating historical elements with modern experiences, showcasing its rich maritime heritage and attracting a growing number of visitors [3][5][11] - The city has seen a significant increase in marine tourism, with over 3.5 million visitors recorded by September 9, marking a 70.95% year-on-year growth [3][9] - Qingdao is actively developing new tourism products and experiences, including the "Sea View Qingdao" project and various marine cultural festivals, which are enhancing its appeal as a tourist destination [6][8][10] Marine Cultural Tourism Development - Qingdao is focusing on creative transformation and innovative development of marine culture, integrating it into tourism, leisure, and cultural activities [3][4] - The "Silk Road Ancient Love" project, with an investment of approximately 2 billion yuan, aims to become a new landmark for marine cultural experiences by 2026 [5] - The city is enhancing its cultural offerings through museums and exhibitions, such as the "Hundred Years of Fishing" virtual experience, which attracts younger audiences [4][6] Visitor Engagement and Experience - The "Sea View Qingdao" project has become a highlight of the city's tourism, with daily visitor numbers reaching approximately 28,000 since July, peaking at over 40,000 during busy periods [3][9] - Qingdao's marine tourism is supported by a unique operational model that combines state-owned and private enterprises, optimizing management across various services [9] - The city is also focusing on educational tourism, with over 1,000 entities involved in the study tour market, offering hands-on experiences like underwater robotics for students [9][10] Regional Collaboration and Brand Building - Qingdao is collaborating with neighboring cities to create a cohesive marine tourism brand, exemplified by the "Jiaodong Marine Children's Play Season," which has attracted over 200 million visitors over five years [11] - The upcoming 2025 Children's Play Season aims to leverage national platforms to promote regional tourism, with over 120 events planned in Qingdao alone [11] - The city's strategy emphasizes the integration of historical resources into a broader economic framework, enhancing consumer engagement and promoting sustainable tourism growth [11][12]