年轻人的背包仿佛挂满了整个世界

Core Insights - The trend of attaching various charms and accessories to backpacks among young people reflects a strong demand for emotional consumption and community identity [2][4][5] - The emotional consumption industry has seen an average annual growth rate of 12% since 2013, with the market size in China expected to exceed 2 trillion yuan by 2025 [2] - The rise of customizable and creative bag charms is becoming a significant market opportunity, driven by the desire for personal expression and unique style among consumers [7][8] Emotional Consumption - The concept of "emotional consumption" is gaining traction, with young consumers increasingly seeking products that resonate with their personal experiences and identities [2][6] - The popularity of bag charms is indicative of a shift from high-priced collectibles to affordable, practical accessories that can be easily showcased [7][8] Market Trends - The bag charm market is experiencing rapid growth, with a 140% year-on-year increase in search volume and a 127% rise in order volume for "charms" on e-commerce platforms [6] - Many businesses are adapting to this trend by introducing original and creative bag charms, with prices typically around 20 yuan, making them accessible to young consumers [6][7] Cross-Industry Collaborations - Bag charms are becoming popular in cross-industry collaborations, with various brands, including tea and coffee companies, offering limited edition charms as promotional items [8][9] - Cultural institutions and publishers are also leveraging this trend by creating themed bag charms that resonate with local culture and literature, enhancing consumer engagement [8][9] Consumer Behavior - Young consumers are increasingly using bag charms to express their individuality and document their travels, indicating a shift in how personal accessories are perceived [4][5] - The appeal of bag charms often hinges on their visual attractiveness and the stories behind the associated intellectual properties, making them a significant part of contemporary consumer culture [9]