国庆中秋假期文旅市场呈现“人气旺、活力足”的繁荣景象

Core Insights - The holiday period has seen a vibrant tourism market with diverse cultural and travel experiences catering to varied consumer demands [1][3] Group 1: Tourism Trends - The 2025 National Day and Mid-Autumn Festival holiday is expected to showcase a thriving tourism market characterized by high visitor numbers and dynamic activities [3] - Online travel platforms report a significant increase in users booking multiple cities, with a year-on-year growth of over 20% [5] - Domestic hotel bookings have surged, with overall reservations increasing by over 65% compared to the previous year [5] Group 2: Cultural Experiences - Traditional cultural deep tours have become a focal point, with numerous events such as artistic performances and exhibitions being organized nationwide [10] - The Wuyi Mountain scenic area in Fujian has experienced a peak in visitor numbers, with the tea culture-themed performance "Impression Da Hong Pao" attracting significant attention [12][16] - Zhangjiajie has also seen a surge in visitors, with over 290,000 tourists during the holiday, driven by its unique cultural performances [14] Group 3: Regional Highlights - The industrial tourism sector has emerged as a highlight, with locations like the Daan Locomotive Expo Park attracting visitors through immersive experiences [19] - The opening of the Jiuzhaigou scenic area has led to a 24.39% increase in visitor numbers, with the average hotel occupancy rate rising to over 80% [21] - The convenience of transportation has boosted cross-regional tourism, particularly in areas like Jiuzhaigou, where visitor inquiries have doubled [19]