政策利好+促销活跃 各地楼市“金九银十”热度回升

Core Insights - The National Day and Mid-Autumn Festival holiday saw a peak in real estate promotions across various cities, with developers actively pushing sales and increasing new home supply in core cities, leading to a rebound in market activity [1][5][16] Group 1: Market Activity - In Beijing, new home transactions from September 1 to 29 reached 0.32 million units, marking a year-on-year increase of 12.6% and a month-on-month increase of 21.6% [3] - The holiday period saw increased foot traffic and sales volume in many properties, driven by favorable policies and the traditional peak sales season [3][5] - In Wuhan, the real estate sales area during the holiday increased by 12.9% year-on-year, with significant growth in cities like Wuhan, Huangshi, and Xianning [5] Group 2: Promotional Strategies - Major developers in cities like Shanghai, Guangzhou, and Shenzhen employed strategies such as discounted properties and purchase subsidies to stimulate sales during the holiday [5][17] - Various cities implemented new real estate policies, including optimizing housing fund policies and relaxing purchase restrictions, to enhance market confidence and stimulate demand [5][15] Group 3: Buyer Behavior - Buyers showed increased interest in property details such as sound insulation and community greenery, indicating a shift in focus towards quality and suitability for different family needs [7] - In Guangzhou, many buyers arrived with clear purchase intentions, leading to faster decision-making and improved sales efficiency [11] Group 4: Second-Hand Market - The second-hand housing market also experienced heightened activity, with policies reducing purchase barriers leading to faster transaction speeds [9][15] - In Shenzhen, the number of second-hand residential transactions reached 3,699 units, a year-on-year increase of 32.63% since the new policy was introduced [13] Group 5: Events and Promotions - Various cities organized real estate exhibitions and promotional events to invigorate the market, with Wuhan's autumn housing festival attracting around 23,000 visitors and resulting in 1,652 intended transactions [22] - In Hubei, initiatives included a digital platform for home buying and a one-stop service for home furnishing, enhancing the overall buying experience [24]