工行成都分行全力服务“万千气象成都行”双节消费活动

Core Insights - Chengdu has successfully attracted a significant number of tourists during the Golden Week, with 28.6 million visitors and a total tourism expenditure of 29.35 billion yuan, reflecting a growth of 5.3% and 13.4% respectively [1][8] - The Industrial and Commercial Bank of China Chengdu Branch has played a crucial role in enhancing consumer experiences through various financial services and promotional activities [1][12] Group 1: Tourism and Consumer Spending - Chengdu received 28.623 million tourists from October 1 to 8, with a year-on-year increase of 5.3% [1] - Total tourism spending reached 29.35 billion yuan, marking a 13.4% increase, with per capita spending at 1,025.3 yuan, up by 7.7% [1] - The city saw a 6.4% increase in visitors from outside the province and a 32% rise in inbound tourists [1] Group 2: Financial Services and Consumer Support - The Chengdu Branch of ICBC organized 45 promotional events, benefiting over 20,000 customers and involving more than 6,000 merchants, leading to a transaction volume exceeding 1.6 billion yuan [1][3] - The bank established payment service centers at major airports and implemented a project allowing domestic and foreign cardholders to use their cards for subway tickets, enhancing the travel experience [5] Group 3: Consumer Engagement and Promotions - Chengdu ranked first in the "Top 10 Cities for Food Attraction" and second in "Top 10 Cities for Scenic Attraction" during the holiday period [7] - The bank's initiatives included "random discounts" and interactive payment services that resonated well with local consumers, particularly in popular areas [7][10] - From October 1 to 7, key monitored shopping districts recorded a total footfall of 20.115 million, with a 4.4% increase in revenue reaching nearly 4 billion yuan [8] Group 4: Rural and Suburban Engagement - The bank has focused on promoting financial resources in suburban areas, enhancing local tourism and cultural experiences through various activities [10] - Initiatives in areas like Dujiangyan and Xinjin included promotional events that combined financial benefits with local cultural heritage [10] Group 5: Digital Transformation and Innovation - The launch of the "Shaochengdu" mini-program represents a significant step in the digital transformation of the tourism sector, aiming to improve consumer trust and streamline payment processes [11] - The bank's involvement in major events and festivals showcased its commitment to integrating financial services with local cultural experiences [11]