Core Viewpoint - E-commerce has become a significant driver of employment growth, creating numerous high-quality job opportunities and serving as a key engine for stabilizing employment and promoting development [1]. Group 1: Employment Creation by E-commerce - Major e-commerce platforms like Alibaba, JD.com, Pinduoduo, and Meituan not only create direct job opportunities but also provide diverse employment options through industry chain extension, model innovation, and regional collaborative development [1]. Group 2: Challenges Faced by E-commerce in Employment - Structural Mismatch in Talent Supply and Demand: There is a notable phenomenon of "jobs without people and people without jobs" in the e-commerce sector. Many graduates seek e-commerce positions, while companies struggle to find qualified professionals due to outdated educational curricula [5]. - Regional Development Imbalance: Job opportunities and resources in e-commerce are concentrated in specific regions, with significant talent shortages in western and rural areas, limiting local e-commerce development [6]. - Employment Quality and Stability Issues: The flexible nature of e-commerce jobs leads to stability concerns, with high work pressure and inadequate salary increases affecting job satisfaction [7]. - Inadequate Skills Training and Certification Systems: Current training programs do not meet industry needs, and there is a lack of standardized certification, which diminishes the credibility and recognition of qualifications [8]. - Policy Support and Resource Allocation Bottlenecks: Government support policies for e-commerce employment and entrepreneurship are fragmented, and resources tend to favor large platforms over small enterprises [9]. Group 3: Recommendations and Measures - Deepening Industry-Education Integration: Updating course systems and encouraging collaboration between universities and enterprises to enhance practical skills and reduce knowledge gaps [10]. - Improving Vocational Training and Skills Certification: Strengthening training for urgently needed professions and innovating skill evaluation mechanisms to align with real-world job requirements [11]. - Promoting Regional Coordinated Development: Implementing support initiatives for underdeveloped areas and encouraging talent mobility to enhance e-commerce capabilities in those regions [12]. - Enhancing Employment Quality and Social Security: Establishing labor standards for flexible employment and improving social security systems for e-commerce workers [13][14]. - Optimizing Policy Environment and Increasing Support: Implementing inclusive financial policies and enhancing employment services to support e-commerce job creation [15]. Group 4: Summary - While e-commerce has made significant contributions to employment, it faces challenges such as talent mismatches, regional disparities, low job quality, inadequate training systems, and insufficient policy support. Addressing these issues requires collaborative efforts from government, enterprises, educational institutions, and society to unlock the full potential of e-commerce in promoting employment [16].
中国商业联合会直播电商委副会长、网经社曹磊:电商就业促进面临的现实挑战与结构性困境