大数据揭秘假期客流、消费新动向

Core Insights - The recent 8-day holiday saw significant shifts in the tourism and consumption landscape, with a notable increase in visitors from lower-tier cities, indicating a trend towards exploring smaller, less commercialized destinations [1][3] Group 1: Tourism Trends - Visitors from third-tier cities and below accounted for 61% of the total tourist population during the holiday [1] - Popular "county-level treasure towns" such as Pingtan in Fujian and Alshan in Inner Mongolia experienced over 19% year-on-year growth in tourist numbers [3] - Cultural tourism gained traction, with major museums like the Palace Museum in Beijing and the Terracotta Army Museum in Shaanxi seeing significant visitor increases, some exceeding 30% [5] Group 2: Consumer Behavior - Key commercial districts experienced a 13% increase in foot traffic compared to the same period last year, reflecting a release of consumer potential [5] - The top five cities for foot traffic in commercial areas were Shanghai, Shenzhen, Chengdu, Chongqing, and Guangzhou, while cities like Lijiang and Jinzhong saw over 120% year-on-year growth [6] - Consumers spent more time in shopping districts, with overall foot traffic up 6.2% and those staying for 1-2 hours increasing by 0.8% [8] Group 3: Spending Patterns - Payment data indicated that cities like Chongqing and Chengdu led in consumer spending during the holiday, with significant searches for entertainment-related keywords [9] - Spending on leisure activities such as fitness and beauty services rose by 16% and 11% respectively, while digital product purchases also increased by 11% due to trade-in policies [11] - Cross-border payments surged, with a 21% increase in transactions during the holiday, particularly in countries like New Zealand and Italy, driven by visa-free policies [12]