俞浩放大招！追觅跨界造车，是破局还是虚火？

Core Viewpoint - The company is attempting to transition from a cleaning appliance manufacturer to a diversified technology group, aiming for a global IPO by the end of 2026, while facing significant challenges in high-end manufacturing and market positioning [1][2][13]. Expansion Strategy - The company joined Xiaomi's ecosystem in 2017 and quickly rose in the cleaning appliance sector, achieving a revenue of 15 billion yuan in 2024 and serving over 30 million households globally [1]. - The cleaning appliance market is showing signs of saturation, with a 7.7% decline in retail volume and a 12% drop in average price in 2024 compared to 2021 [1]. - The company is diversifying into automotive, mobile, and space mining sectors to create a multi-faceted valuation model, inspired by Xiaomi's success in the market [2][3]. Automotive Ambitions - The company plans to launch a luxury electric vehicle that competes with high-end brands like Bugatti, with impressive specifications such as a 0-100 km/h acceleration in 1.8 seconds [3]. - The strategy includes leveraging brand prestige to enhance valuation, as the narrative of "competing with Bugatti" is more appealing than producing mid-range electric vehicles [3]. Challenges in Execution - There are significant gaps in technology transfer from cleaning appliances to automotive manufacturing, with the company's core technologies not meeting automotive standards [5]. - The company has filed 6,379 patents, but only 5% pertain to critical automotive systems, indicating a potential overestimation of its technological capabilities [5]. - The decision to build a factory in Germany poses risks due to the competitive landscape and stringent carbon regulations, which could increase manufacturing costs [6][7]. Financial Considerations - The company faces substantial funding challenges, needing 30-40 billion yuan to support automotive development, factory construction, and marketing [8]. - The reliance on an IPO for funding raises concerns, especially if the automotive business does not demonstrate tangible progress before the planned public offering [9]. Market Dynamics - The company announced over 15 billion yuan in orders, primarily from Middle Eastern and Central Asian dealers, but these orders may not translate into actual sales [9][12]. - The mismatch between the company's target market for luxury vehicles and its existing customer base in cleaning appliances could hinder effective market penetration [10]. - The low conversion rate for luxury vehicle orders raises questions about the sustainability of the company's projected sales figures [11]. Industry Reflection - The company's foray into high-end manufacturing reflects a broader anxiety among Chinese tech firms seeking growth beyond their core businesses, often leading to a focus on narrative over substance [13]. - Long-term success in high-end markets requires building brand equity and technological capabilities over time, rather than relying on short-term valuation strategies [14].