国庆“味蕾游”带热堂食消费，徽菜、云贵菜、江浙菜等抖音团购增长超100%

Core Insights - Douyin's life service platform reported a significant increase in consumer spending during the National Day holiday, with various categories such as dining, accommodation, beauty, and fashion seeing substantial growth [1][2][3] Consumption Trends - The National Day and Mid-Autumn Festival holidays led to a surge in offline consumption, with group buying sales for local cuisine increasing by 76% year-on-year, autumn beverages by 57%, and accommodation by 50% [2] - Beauty and personal care group buying sales skyrocketed by 213%, while fashion items saw a 204% increase. Home furnishings and jewelry also experienced growth of 70% and 52%, respectively [2] - Family travel and gatherings drove a significant rise in dining consumption, with group buying sales for family meals increasing by 99% and group meals by 51% [2] Accommodation Insights - The hotel sector benefited from the holiday, with group buying orders for various types of accommodations rising over 50%. Guesthouses and inns saw a 75% increase, while budget, high-end, and comfortable hotels grew by 69%, 53%, and 49%, respectively [3] - Douyin's platform introduced a commission-free policy for hotel bookings to enhance service quality and user experience [3] Experience Consumption - Experience-based consumption became mainstream, with group buying orders for ancient towns and cities increasing by 299%. Orders for zoos and water parks rose by 196% and 152%, respectively [7] - Traditional crafts and cultural experiences, such as glassmaking and pottery, saw group buying orders increase by 270% and 206% [7] Popular Destinations - The top ten ancient towns and cities favored by users included Lijiang Ancient Town and Fenghuang Ancient Town, driven by short video and live streaming content [10] - Douyin's platform also highlighted popular scenic spots, with significant increases in group buying orders for various attractions during the holiday [13] Urban Consumption Patterns - Major cities like Shanghai and Beijing demonstrated strong consumer spending, with group buying sales for fishing, camping, and farm stays increasing by 142%, 69%, and 63%, respectively [11] - Douyin collaborated with local businesses to promote events and activities, enhancing the holiday experience and boosting local economies [12]