河北跨境电商，“卷”出圈了！

Core Viewpoint - The article highlights the rapid rise of Hebei province in the cross-border e-commerce sector, showcasing its unique strategies and competitive advantages that have allowed it to thrive amidst fierce competition from established regions like Guangdong and Zhejiang [2][12]. Group 1: Industry Growth and Statistics - Hebei's total foreign trade import and export value is projected to reach 615 billion yuan in 2024, with a year-on-year growth of 5.5%. The cross-border e-commerce import and export value is expected to grow by 56.2%, significantly outpacing the national average [2]. - In the first half of 2025, Hebei's foreign trade import and export value reached 290.29 billion yuan, with nearly 18,000 foreign trade enterprises, marking a year-on-year increase of 14.2% [5]. - The textile industry in Hebei, particularly in the Jinzhou textile industrial belt, generated a revenue of 14.715 billion yuan in 2024, reflecting a year-on-year growth of 10.5% [16]. Group 2: Unique Strategies of Hebei Enterprises - Hebei enterprises are leveraging a "卷文化" (competitive culture) to identify and sell products that others overlook, such as the steel shovels from Huating Zhonghui, which achieved sales of 24 million yuan in 2024 [6][8]. - Companies like Dongfei Textile have successfully adapted to market demands by innovating their product offerings, resulting in a sales increase to over 50 million yuan in 2024, doubling from the previous year [8]. - The low-cost production model in Hebei allows companies to maintain profitability while offering competitive prices, with many products being sold at significantly lower prices than competitors [14][22]. Group 3: Supportive Policies and Infrastructure - Hebei's government has implemented multiple policies to support the development of cross-border e-commerce, including the "Ten Policies to Support Cross-Border E-Commerce Development" in 2023, aimed at fostering industry growth [12]. - The province's geographical advantages, such as proximity to major ports like Tianjin and Qinhuangdao, enhance logistics efficiency and reduce transportation costs, further benefiting cross-border e-commerce operations [15]. - The establishment of cross-border e-commerce industrial parks in cities like Shijiazhuang has facilitated the growth of various industries, including textiles and biomedicine, contributing to the overall success of Hebei's e-commerce sector [16][20]. Group 4: Challenges and Future Directions - Despite the rapid growth, Hebei faces challenges in transitioning from a low-cost model to a brand-oriented approach, with many products lacking brand recognition and relying heavily on price competition [22][25]. - The emergence of successful case studies, such as Ming Shang De, which transitioned from OEM to building its own brands, indicates a potential pathway for other Hebei enterprises to follow [25]. - The future of Hebei's cross-border e-commerce is poised for transformation, moving from a focus on low prices to establishing a reputation for quality and brand identity in the global market [26].