Core Insights - The consumption market during this year's Mid-Autumn Festival and National Day holiday showed strong vitality, with a notable increase in service consumption driven by autumn sightseeing and event-related travel [1][9]. Group 1: Service Consumption Trends - Service consumption has surged, with autumn sightseeing becoming increasingly popular, as seen in scenic spots like Songfeng Mountain in Heilongjiang, which introduced DIY experiences to attract visitors [1][3]. - New consumption scenarios integrating culture, sports, and tourism are emerging as key drivers of holiday consumption growth, exemplified by the Taohuadao area in Zhejiang, which offers a unique blend of tranquility and vibrant night scenes [5]. - Event-driven travel has gained traction, with Shanghai leveraging recent tennis events to promote tourism packages that boost retail and dining around event venues [9]. Group 2: Local Features and Market Dynamics - Various regions are emphasizing local characteristics to invigorate consumption in commercial districts, such as the "Food Mobilization" event in Shanghai's Yuyuan Garden, showcasing diverse local delicacies [10][12]. - The "Ziyang Night Alley" in Jiaxing has been revitalized with aesthetic enhancements and a lively atmosphere, attracting both locals and tourists [14][20]. - In Henan, commercial areas are introducing first-time stores and exhibitions to create differentiated shopping experiences, enhancing consumer engagement [22]. Group 3: Product Consumption and Market Supply - The product consumption landscape is evolving, with a growing preference for healthy food options, particularly low-oil and low-sugar mooncakes during the Mid-Autumn Festival [23][25]. - Sales of green and organic foods surged by 27.9% during the holiday, reflecting a shift towards health-conscious consumer behavior [27]. - The supply of essential goods remained stable, with prices for grains, pork, and chicken holding steady, while vegetable prices saw a slight increase [27].
树叶DIY、制作漆扇、打卡商圈……这些活动好玩又出片
Sou Hu Cai Jing·2025-10-09 04:21