“双节”新市象｜假期医美经济火热 “悦己消费”正重塑市场格局

Core Insights - The medical beauty market in China experienced a surge in consumption during the National Day and Mid-Autumn Festival holidays, with a notable increase in male consumers seeking treatments such as hair transplants and Botox injections [1][2] Group 1: Market Trends - The medical beauty market showed a strong demand-supply dynamic during the holidays, with many consumers utilizing the break to pursue beauty treatments [1] - There was a significant increase in the number of male consumers, with a growing openness towards medical beauty procedures [2] - The younger generation, particularly those born in the 1990s and 2000s, is becoming the main consumer force, integrating medical beauty into their self-care routines [2] Group 2: Promotional Activities - Numerous low-priced new products and promotional activities were launched before the holidays, covering various categories such as radiofrequency, injections, and skin management [3] - Discounts of 20% to 30% were observed on new products compared to regular prices, with some institutions offering significant price reductions on popular treatments [4] Group 3: Consumer Behavior - Consumers are increasingly cautious about low-priced services, with some sharing negative experiences from cheaper options, leading to a preference for reputable institutions despite higher costs [4] - There is a growing trend among consumers to conduct thorough research before undergoing procedures, focusing on the qualifications of institutions and practitioners [5]