Core Insights - Didi Chuxing reported a 14% increase in average daily ride-hailing demand during the recent "Golden Week" compared to the same period last year, indicating a robust growth in both long-distance travel and local consumption [1] Group 1: Long-Distance Travel Trends - Cross-city and cross-province travel surged, with intercity ride-hailing demand increasing by 89% compared to pre-holiday levels, with over two-thirds of this demand coming from users outside the province [1] - Demand for long-distance travel exceeding 800 kilometers rose by 22% year-on-year, with the "Post-95" and "Post-00" generations accounting for 47% of this demand, establishing themselves as the primary drivers of long-distance travel [1] - Chongqing emerged as the city with the highest ride-hailing demand, surpassing many first-tier cities [1] Group 2: Local Consumption Trends - A shift towards local leisure activities was observed, with ride-hailing demand for sports venues and indoor leisure places increasing by 36% and 35% year-on-year, respectively [2] - The impact of festive events on local travel was significant, with ride-hailing demand around venues for lantern festivals during the Mid-Autumn Festival rising by over 85% compared to pre-holiday levels, and demand near music festivals and concerts skyrocketing by over 10 times [2] - Instant retail services saw a remarkable growth, with Didi's delivery orders increasing by 202% year-on-year, driven by high demand for personalized deliveries such as flowers, cakes, and luggage [2] Group 3: Tourism and International Travel - The integration of culture and tourism has led to new consumption hotspots, with ride-hailing demand for tourist attractions surging by 185% compared to pre-holiday levels [2] - Non-traditional tourist cities and unique cultural tourism projects showed impressive performance, such as Jingdezhen, where ride-hailing demand around a popular food stall increased by 616% year-on-year [2] - The inbound tourism market is recovering, with a 139% year-on-year increase in ride-hailing orders from foreign tourists during the holiday, particularly a 293% surge in orders from Russian users due to visa-free policies [2] - Domestic travel demand also saw a significant increase, with average daily demand more than doubling compared to the summer period [2]
滴滴国庆中秋出行报告出炉:异地打车需求上涨89%,租车订单突破历史峰值