河北宣化：千年古城焕新颜，文化引流激发消费新活力

Core Viewpoint - The ancient city of Xuanhua is leveraging its cultural heritage to stimulate consumer activity through immersive experiences and events during the Mid-Autumn Festival, showcasing a shift from traditional ticket-based revenue to a culture-centric economic model [2][10]. Group 1: Cultural Events and Activities - The "Mid-Autumn Joy Festival" runs from September 28 to October 8, featuring seven core segments including lantern riddles, photography exhibitions, immersive experiences, cultural products, costume parades, artistic performances, and light shows [2]. - The festival theme "Warm Xuanhua: Celebrating Two Festivals Together" emphasizes the deep exploration of local culture, folklore, intangible heritage, and ecological tourism [2]. Group 2: Visitor Experience - Visitors are not merely exploring an ancient street but are engaging in a lifestyle experience, such as trying on traditional costumes and participating in parades, which enhances their willingness to spend [6]. - The immersive experiences include hands-on activities like traditional gourd painting and tasting ancient agricultural grapes, which leave a lasting impression on visitors [6]. Group 3: Cultural and Culinary Integration - Xuanhua is promoting local culinary specialties and traditional culture, transforming cultural symbols into aesthetically pleasing and practical products, thereby revitalizing the ancient city [10]. - Unique local products, such as ice cream inspired by saber-toothed tigers and wines from local vineyards, are becoming popular among tourists, further integrating culture with commerce [10].