Core Insights - The strategic partnership between Tuhu Car Maintenance and Alashan Hero Conference aims to innovate service forms and optimize service experiences around off-road activities and desert cultural tourism [1][7] Group 1: Strategic Collaboration - Tuhu Car Maintenance and Alashan Hero Conference have upgraded their strategic cooperation, combining their strengths to enhance off-road service offerings [1][7] - The collaboration is described as a deep integration of "professional services" and "cultural IP," addressing "user needs" and "scene innovation" [7] Group 2: Service Offerings - Tuhu Car Maintenance launched the "Hardcore Off-Road Worry-Free Guarantee Plan," providing customized support for off-road users during the 2025 Alashan Hero Conference [3] - The plan includes services covering the journey, competition, and daily maintenance for all off-road players [3][5] - A dedicated "Guarantee Center" was established on-site, offering quick maintenance services such as tire inflation, oil replenishment, and engine cleaning [5] Group 3: Event Experience - Tuhu Car Maintenance created a closed-loop service system for off-road enthusiasts, featuring a 5,000 square meter "Off-Road Camp" showcasing products from 20 international brands [3][5] - The event allows participants to experience high-quality products from brands like Michelin, Goodyear, and Mobil [3] Group 4: Future Outlook - Both companies expressed a commitment to enhancing off-road service guarantees and leveraging Tuhu's platform advantages for richer technical and product experiences in future events [7] - The partnership aims to elevate the Alashan Hero Conference into a comprehensive event that combines professional off-road competitions, automotive technology, and high-quality desert cultural tourism [7]
途虎养车与阿拉善英雄会战略合作升级：宣布启动"硬核越野无忧保障计划"