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瑞幸多个产品获“首创认证”,中国咖啡创新实力彰显

Core Insights - Luckin Coffee's three flagship products, including the Coconut Latte, Ice Coconut Latte, and Orange C Americano, have received the "Luckin Original" certification from an independent research institution, highlighting the company's innovative capabilities in the coffee industry [1][3] - The Coconut Latte has been recognized as the best-selling coconut latte globally, with over 1.7 billion cups sold as of September 2023, showcasing Luckin's significant impact on the coffee market and its role in upgrading China's coffee industry [2][3] Company Innovation - Luckin Coffee has established a digital product development system that continuously optimizes and upgrades product formulas, resulting in high-quality coffee beverages that appeal to health-conscious consumers [3][4] - The Coconut Latte combines plant-based coconut milk with coffee, creating a unique flavor profile that has led to its status as a phenomenon in the ready-to-drink beverage market [3][4] - The Orange C Americano has also gained popularity, with cumulative sales exceeding 350 million cups by the second quarter of 2023, reflecting consumer preference for healthier coffee options [3][4] Industry Impact - Analysts note that Luckin Coffee's ability to create multiple blockbuster products demonstrates its successful establishment of a scalable product innovation mechanism, positioning it as a significant innovator in China's ready-to-drink beverage industry [4] - The company has invested heavily in quality control, assembling a professional coffee research and development team and employing world champion baristas to design and develop coffee recipes, leading to multiple awards from the International Institute of Coffee Tasting [4][5] - Luckin Coffee has built smart roasting bases in Fujian and Jiangsu, with plans for additional facilities, creating a supply network with an annual capacity of 155,000 tons, ensuring efficient production and quality management [5] Future Prospects - The recent certifications from third-party institutions affirm Luckin's originality and systematic innovation capabilities, which are crucial in a competitive market characterized by homogenization [5] - As Luckin continues to expand internationally, it is expected to influence global coffee consumption patterns and enhance the impact of Chinese coffee culture [5]