Core Insights - Avita has officially joined the "Brand Strong Nation Project" as a high-end brand under the new central enterprise, marking a significant recognition of its brand strength at the national level [1][3] - The partnership with CCTV will enhance Avita's global brand influence by leveraging the media's integrated communication advantages [3] Group 1: Brand Recognition and Market Performance - Avita has achieved over 10,000 units in sales for seven consecutive months, demonstrating robust market performance and comprehensive market competitiveness [3] - The company has passed stringent selection criteria set by CCTV, showcasing its strategic layout and solid system capabilities [3] Group 2: Strategic Goals and Global Expansion - Under the guidance of "Avita Strategy 2.0," the company plans to launch a total of 17 new models by 2030 and expand into over 80 countries with more than 700 distribution channels [3] - Avita aims to accelerate its transition into a leading global luxury smart electric vehicle brand by enhancing its products, technology, services, and globalization efforts [3]
阿维塔加入中央广播电视总台“品牌强国工程”
Zhong Guo Qi Che Bao Wang·2025-10-09 06:44