“精选牧场”包装侵权“金典”，蒙牛被判赔偿伊利500万

Core Viewpoint - The final ruling in the unfair competition dispute between dairy giants Yili and Mengniu has been issued, with the court ordering Mengniu to cease its infringing activities and pay Yili 5 million yuan in damages [1][4]. Group 1: Legal Proceedings - The Jiangsu High Court upheld the original ruling, requiring Mengniu to stop using packaging similar to Yili's "Jindian" brand, which was found to cause consumer confusion [1][4]. - The court determined that the packaging and decoration of Yili's products had gained market recognition and influence, distinguishing them from Mengniu's "Selected Pasture" product [3][4]. - This is not the first time Mengniu has been found guilty of unfair competition against Yili, with a previous case in 2017 resulting in a similar ruling [4]. Group 2: Financial Performance - For the first half of 2025, Mengniu reported a revenue decline of 6.95% to 41.567 billion yuan, with a net profit drop of 16.37% to 2.046 billion yuan [5]. - In contrast, Yili's revenue increased by 3.37% to 61.933 billion yuan, although its net profit decreased by 4.39% to 7.2 billion yuan [5]. - The competitive landscape between the two dairy giants may shift due to Mengniu's declining performance and recent legal setbacks [5].