Best Buy(US:BBY) Zhi Tong Cai Jing·2025-10-09 07:05Group 1 - Best Buy's advertising platform is considered a significant asset for the retailer, warranting investor attention [1] - The "Best Buy Ads" platform, established in 2022, aims to assist brands in reaching millions of consumers interested in technology products through data-driven multi-channel marketing [1] - The platform leverages insights from 10 billion annual website visits, 65 million transactions, and a customer base of 200 million, with over 93% of transactions linked to customer IDs for accurate measurement of marketing effectiveness [1] Group 2 - Jefferies analyst Joseph Matuszewski highlights that Best Buy's advertising business is becoming an increasingly important revenue source for the company [2] - Matuszewski projects that the advertising business will significantly impact Best Buy's profit and contribute more to annual gross margins than investors expect [2] - Jefferies estimates that the advertising platform will generate over $250 million in profit this year and could create over $1 billion in value by 2030, with $600 million in EBITDA accounting for over 20% of Best Buy's overall operating profit [2]