Core Viewpoint - The overall demand for the liquor industry is expected to decline by 20-30% year-on-year during the 2025 Mid-Autumn Festival and National Day, with inventory increasing by 10-20% and wholesale prices declining across the board [1] Industry Summary - The banquet consumption scenario is underperforming, with a decrease in demand for gifts, while the government and business sectors show a month-on-month improvement but still have a significant year-on-year gap [1] - High channel inventory levels will require time to digest, and the recovery of consumption scenarios remains weak, leading to pressure on sales during the 2026 Spring Festival [1] Brand Performance - Moutai: Normal repayment progress from distributors, with a slight decline in sales expected. The price for scattered bottles is around 1780 yuan, and for whole boxes, it is about 1835 yuan, showing a slight decrease compared to before the holiday [2] - Wuliangye: Expected repayment ratio of about 70%, with a sales decline of approximately 15%. The current price for Wuliangye is around 810-830 yuan, with inventory levels stable year-on-year [2] - Guojiao 1573: Anticipated repayment ratio of 60-70%, with a sales decline of 20-30%. The price for low-alcohol Guojiao 1573 is around 630 yuan, while high-alcohol is priced at 820-830 yuan [2] - Fenjiu: Expected repayment progress of 70-80%, with stable sales for glass Fenjiu. The price for Qinghua Fenjiu is around 330-360 yuan [3] - Real Estate Liquor: Brands like Gujing and Yingjia are experiencing sales declines of 10-20% and 20%, respectively, with significant inventory levels [3] Investment Recommendations - The industry fundamentals need to stabilize, and the speed of channel clearing is expected to be faster than that of financial report clearing. Patience is advised for sector opportunities [4] - High dividend yield stocks from leading companies are seen as a long-term investment value, with potential short-term benefits from market liquidity and sector rotation [4] - Recommended stocks include Guizhou Moutai, Shanxi Fenjiu, and Luzhou Laojiao, with attention to Wuliangye, Jiusiyuan, and Yingjia [4]
申万宏源:中秋国庆白酒行业批价全面下行 消费场景仍然在恢复过程中