杭州“金秋购物节”火热进行，超4000商户打造全域消费舞台

Core Viewpoint - During the "super long golden week" of the Mid-Autumn Festival and National Day, Hangzhou has implemented a series of innovative measures to create a safe and worry-free shopping environment, transforming the city into a "consumer paradise" [1][2]. Group 1: Consumer Environment Initiatives - The Hangzhou Consumer Protection Committee has focused on "promoting consumption, protecting rights, and stabilizing the market," launching initiatives to ensure citizens and tourists can "shop comfortably and play safely" [2]. - The "3·15 Golden Autumn Shopping Festival" was planned in advance, starting from August, to stimulate consumption during the double festival period through a "three-chain linkage" approach [3]. Group 2: Participation and Coverage - Over 4,000 stores, including major retailers like Yintai Department Store and Century Lianhua, participated in the Golden Autumn Shopping Festival, creating a "15-minute quality consumption circle" for local residents and tourists [5]. - The festival covers various sectors, including beauty, electronics, fresh produce, and cultural products, with 15 categories of featured goods [5]. Group 3: Online and Offline Integration - A combination model of "online flash sales + offline experiences" has been introduced to enhance consumer engagement [6]. - Retailers like Yintai Department Store and Century Lianhua have implemented policies such as "365 rights discount" and "16-day no-reason return," ensuring a worry-free shopping experience [7]. Group 4: Quality Service Assurance - Participating businesses signed a "six good" commitment to ensure integrity, quality, value for money, shopping experience, after-sales service, and complaint handling [8]. - A "Consumer Rights Protection Liaison Station" will remain operational during the festival to resolve disputes on-site [8]. Group 5: Digital Consumption Initiatives - The "Buy in China · 2025 Digital Consumption Carnival" was launched on September 24, featuring various themed activities, including a digital trade exhibition and special consumption vouchers [12]. - Innovative technology experiences, such as the "Xizi Magic Box" with 3D displays, have been introduced to enhance consumer engagement [12]. Group 6: Prepaid Consumption Safety - Hangzhou is advancing regulatory reforms in the prepaid consumption sector, encouraging platforms to take social responsibility under a market adjustment model involving third-party platforms, payment institutions, and banks [13]. - Over 6,000 businesses in Hangzhou have joined Meituan's "Safe Life Plan," the highest coverage nationwide [13]. Group 7: Night Market Economy and Consumer Rights - The Wulin Night Market has been recognized as a "Consumer Rights Protection Service Station," providing assistance to tourists facing shopping issues [14]. - The night market has established a "first compensation mechanism" to quickly resolve small consumer disputes using allocated funds [14]. Group 8: Consumer Reminders - The Hangzhou Consumer Protection Committee has issued three recommendations for consumers: be rational, be wise, and be civilized in consumption [15]. - Consumers are advised to verify pricing and service details to avoid "price traps" when shopping for food, tea, and souvenirs [16].