丝路视觉:牵手沙特王室企业Jizaal锚定中东千亿元文旅机遇,以“文化+科技”加速出海步伐

Core Insights - Silk Road Vision (300556.SZ) has signed a strategic cooperation agreement worth 50 million Saudi Riyals (approximately 94.89 million RMB) with Saudi Jizaal, marking a significant achievement in Sino-Saudi cultural cooperation during the 2025 Saudi Cultural Investment Conference [1][2] - The partnership will focus on four key areas: digital museum exhibition planning, joint research and development of interactive technologies, innovation in museum experience models, and professional knowledge transfer, showcasing the company's "cultural + technology" dual-driven advantage [1][2] Industry Potential - Saudi Arabia is experiencing significant growth in its cultural industry, having invested over 81 billion Saudi Riyals (approximately 153.56 billion RMB) in cultural infrastructure as part of its "Vision 2030" cultural transformation [2] - The Saudi Ministry of Culture plans to add over 200 museums and cultural venues in the next five years, indicating a strong market demand for digital and experiential upgrades in traditional exhibition models [2] International Expansion - The agreement with Jizaal is part of Silk Road Vision's broader strategy to accelerate its overseas expansion, which includes deep research trips to Europe and the Middle East [2] - The company has also made notable achievements in Asia, such as serving as the digital creative partner for the Chinese Pavilion at the 2024 Venice Biennale, showcasing advanced digital exhibition support [3] Recognition and Awards - Silk Road Vision has received international recognition for its technical strength and creative achievements, winning multiple prestigious awards for projects like the Shenzhen Urban Planning Exhibition and the Wuzhen World Internet Technology Museum [4] - These accolades not only validate the company's capabilities but also provide strong brand support for its international expansion strategy [4] Future Vision - The company aims to deepen its global presence and enhance its international competitiveness by leveraging digital visual technology and applications [5] - Silk Road Vision is committed to becoming a significant cultural force globally, using digital technology as a bridge to tell Chinese stories and promote cultural exchange [5]