《2025国庆中秋长假出行消费报告》发布，高德为线下餐饮店带去超1亿客流

Core Insights - The report highlights a significant increase in travel and consumption during the National Day and Mid-Autumn Festival holiday, with active users on the Gaode app exceeding 360 million on October 1, marking a historical high [1][10] - The Gaode Street Ranking has successfully driven over 100 million foot traffic to offline dining establishments during the holiday period [2][7] Travel and Consumption Trends - The Gaode Street Ranking, launched on September 10, has accumulated over 400 million users within 23 days, providing diverse decision-making references for consumers [2] - The average per capita spending at the top 100 restaurants listed in the Gaode Street Ranking is 83 yuan, with a 300% increase in traffic for "smoky small shops" on October 1 [2] - The top 10 cities for nightlife activity during the holiday were Nanchang, Nanning, Changsha, Haikou, and Luoyang, with a notable preference for scenic visits over dining in certain cities [4][6] Emerging Travel Patterns - There is a growing trend of "reverse travel," where younger individuals are opting for less popular county destinations, which offer cultural heritage and natural scenery at lower costs [6] - Popular county destinations during the holiday included sites like the Wooden Pagoda in Shanxi and the Luofu Mountain Scenic Area in Guangdong, appealing to budget-conscious travelers [6] Family and Child-Oriented Activities - Family travel remains robust, with zoos and museums being popular choices, leading to increased consumption during the holiday [7] - The top ten family-friendly driving destinations included Shanghai Disneyland and Zhengzhou Yinji Animal Kingdom, indicating a strong preference for engaging family activities [7] Infrastructure and Public Services - The holiday saw an average of approximately 304 million daily trips, testing the capacity of public facilities such as restrooms and parks [9] - The cities with the highest density of public restrooms included Shenzhen, Shanghai, and Xiamen, while the highest density of nursing rooms was also found in Shenzhen and Xiamen [9] Technological Advancements in Infrastructure - The number of public charging stations has reached over 300,000, surpassing the number of gas stations by 2.5 times, with a 300% increase since 2021 [10] - The use of the Gaode app's navigation features for electric vehicles has surged, with a 640% increase in trips exceeding 1000 kilometers during the holiday [10] Safety and Emergency Management - The "Eagle Eye Guardian" warning system was launched to provide real-time alerts for significant events, issuing over 1.74 billion warnings during the holiday [11]