Zhuangyuan Pasture(SZ:002910) Xin Lang Cai Jing·2025-10-09 07:32Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is experiencing significant market activity and growth opportunities through innovative marketing strategies and product diversification in the dairy and pet food sectors [1][2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming, with brands including "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][9]. - The company was established on April 25, 2000, and went public on October 31, 2017 [8]. Financial Performance - For the first half of 2024, the company reported a revenue of 420 million yuan, a year-on-year decrease of 1.31%, while the net profit attributable to shareholders was -27.67 million yuan, an increase of 68.50% year-on-year [9]. - The main revenue sources include sterilized milk (37.04%), fermented milk (24.37%), and other dairy products [9]. Market Strategy - The company has implemented a series of integrated marketing strategies, leveraging tourism routes and online platforms to enhance brand visibility and sales [2][3]. - It has introduced a new pet food brand "Safiyy," utilizing a unique "milk beef" ingredient to enter the pet food market, capitalizing on emerging opportunities [3]. Ownership and Control - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Market Position - Lanzhou Zhuangyuan Pasture has become a leading dairy product company in Gansu and Qinghai, holding a market share of approximately 20% [3].