新茶饮门店国庆中秋假期爆单，海外市场同步发力

Core Insights - The holiday economy and travel trends have significantly boosted the sales of new tea beverage brands during the recent National Day and Mid-Autumn Festival holiday period [1][2] - Notable sales increases were reported in scenic area stores, with some brands experiencing growth rates exceeding 2000% [1] - The expansion of brands like Nayuki and Sweetlala into overseas markets, particularly in the United States and Indonesia, indicates a strategic push for international growth [1] Group 1: Sales Performance - New tea beverage brand Cha Baidao reported a nearly 2800% increase in sales at scenic area stores during the holiday [2] - Popular cities for autumn viewing, such as Nanjing and Guilin, saw sales increases exceeding 600% at scenic area stores [2] - Nayuki's domestic stores also experienced a surge in consumer demand, with average order volume and revenue showing double-digit growth year-on-year [2] Group 2: International Expansion - Nayuki's first store in the U.S. opened in Flushing, New York, attracting significant customer interest with a first-day queue and generating approximately $87,000 in revenue over three days [1] - The company plans to open a second store in Long Island, New York, indicating a rapid expansion strategy in the U.S. market [1] - Sweetlala has also opened 10 new stores in Indonesia, marking a significant step in establishing a presence in Southeast Asia [1]