“地产咨询这行似乎要绝种了”

Core Viewpoint - The real estate consulting industry in Shanghai is facing a significant decline, with a reduction in demand for consulting services and a lack of qualified personnel to meet the remaining needs [15][20][21]. Group 1: Industry Trends - The number of consulting firms capable of providing comprehensive solutions has drastically decreased, with only a few remaining in the market [2][3][4]. - The quality of consulting services has deteriorated, with reports often being superficial and lacking depth, leading to wasted resources [6][20]. - The traditional focus of real estate consulting on land analysis has shifted towards understanding customer needs, which has not been adequately addressed by existing firms [33][34]. Group 2: Market Dynamics - The demand for consulting services has sharply declined, resulting in a rapid depletion of talent within the industry [20][21]. - Many consulting firms are now viewed as non-essential departments within larger companies, lacking the stability needed for effective talent development [22][23]. - The emergence of external consulting firms entering the real estate sector indicates a shift in the market, as traditional firms struggle to adapt [28][29]. Group 3: Challenges and Opportunities - The industry is experiencing a disconnect between the services offered and the actual needs of developers, leading to a lack of effective problem-solving capabilities [55][56]. - The reliance on data as a core competency is being questioned, as the availability of data has become widespread and less valuable [62][66]. - The focus is shifting from data-driven insights to understanding customer behavior and needs, which is becoming increasingly critical for success in the market [76][78].