山西汾酒：当前酒企业绩大幅放缓的本质是行业正经历从“规模扩张”到“价值提升”转型

Core Viewpoint - The Chinese liquor industry is undergoing a profound transformation from "scale expansion" to "value enhancement," leading to a significant slowdown in performance for liquor companies [1] Group 1: Industry Overview - The liquor industry is currently in a deep adjustment period, prompting companies to implement measures such as promoting sales and reducing inventory [1] - The essence of the performance slowdown in liquor companies is attributed to the shift from a volume-driven growth model to a focus on efficiency and innovation [1] Group 2: Company Strategy - The company will continue to implement the Fenjiu Revival Program, emphasizing scientific marketing and stable operations to drive high-quality development [1] - In response to the booming e-commerce and instant retail sectors, the company plans to embrace new channels, promoting online and offline integration [1] - The establishment of an official live streaming platform and participation in e-commerce festivals like "Double Eleven" will be key strategies for brand promotion and consumer engagement [1]