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《2025国庆中秋长假出行消费报告》 青岛上榜多个榜单
Sou Hu Cai Jing·2025-10-09 08:45

Core Insights - The report from Gaode on travel and consumption during the 2025 National Day and Mid-Autumn Festival holidays indicates a significant increase in travel and consumer activity, with Gaode APP reaching a record high of 360 million active users on October 1 [1] - The "Gaode Street Ranking" has successfully driven over 100 million foot traffic to offline dining establishments during the 8-day holiday period [1] Food Consumption - The "Gaode Street Ranking" launched on September 10 has provided various sub-rankings to assist consumers in decision-making, accumulating over 400 million users within 23 days [1] - The average per capita spending at the top 100 restaurants listed in the "Gaode Street Ranking" is 83 yuan, with a 300% increase in traffic for "Gaode Smoke Shops" on October 1 and a 150% year-on-year increase in orders for the local dining industry [1] Travel Trends - First and second-tier cities remain the primary choice for holiday travel, with the top 20 cities for attraction being major urban centers like Beijing, Chengdu, and Shanghai [6] - There is a rising trend of "reverse travel," where younger individuals are opting for less popular county destinations, which offer cultural heritage and natural scenery at lower costs [8] Nightlife and Family Activities - The most active cities for nightlife during the holiday were Nanchang, Nanning, and Changsha, with a notable preference for scenic visits over dining in certain areas [6] - Family-oriented activities saw a surge, with zoos and museums being popular destinations, leading to increased consumption during the holiday [9] Infrastructure and Technology - The report highlights the importance of public facilities during the holiday, with a significant number of visitors testing the capacity of public restrooms and parks [10] - Gaode's infrastructure supports over 300,000 public charging stations, which is 2.5 times the number of gas stations, reflecting a 300% increase since 2021 [10][11] - The "Eagle Eye Guardian" warning system was launched to provide real-time alerts to drivers, with over 1.74 billion warnings issued during the holiday [11]