WPP Media（群邑）全域全链路整合服务 赋能营销 重塑消费体验

Core Insights - The demand for integrated services across the entire marketing chain is increasingly prominent as technology and market environments evolve [1] - WPP Media leverages WPP Group's resources and technology, particularly the AI-driven WPP Open system, to create a seamless connection between creativity, production, data, e-commerce, and personalized media placement [3] - The introduction of the Open Intelligence model by WPP Media addresses the challenges posed by over-reliance on single ID-based data sources, enhancing the ability to reach diverse audiences with greater relevance and precision [5][6] Industry Trends - The marketing landscape is undergoing significant changes, with the acceleration of AIGC and AI Agents reshaping industry rules and presenting unprecedented challenges for marketers [8] - The past two years have seen more profound changes than the previous decade, particularly evident in the Chinese market [8] - WPP Media's continuous exploration of integrated services and advanced technologies aims to overcome ID limitations, enhancing brand marketing effectiveness and consumer experience [8]