Core Insights - Nai Xue's Tea, a leader in the health tea beverage sector, has successfully launched its first store in the U.S. located in Flushing, New York, attracting significant consumer interest and achieving record sales in its opening days [1][6][11] Group 1: U.S. Market Entry - The opening day of Nai Xue's first U.S. store saw long queues, with customers waiting over 2 hours, indicating strong demand and brand recognition [4][6] - The store generated nearly $87,000 (approximately 620,000 RMB) in revenue within the first three days, selling around 13,000 products, setting a new record for the company [1][6][8] - The store's strategic location in Flushing, a hub for the Chinese community, and its modern design contributed to its successful launch [6][10] Group 2: Product Performance - The top-selling products included the "Little Green Bottle," "Super Avocado Yogurt Smoothie," and "Rich Coconut," which resonated well with consumers due to their health benefits [8][10] - The "Little Green Bottle" has achieved over 20 million sales in China this year, highlighting its popularity and strong market validation [8][13] Group 3: Domestic Market Trends - During the National Day holiday, Nai Xue's domestic stores experienced a surge in orders and revenue, with some locations seeing over 700% growth compared to the pre-holiday period [3][13] - The company's health-focused products, such as the upgraded "Low GI Little Green Bottle," have become bestsellers, driving increased consumer frequency and overall sales [13] Group 4: Global Expansion Strategy - Following the successful U.S. launch, Nai Xue plans to open a second store in Long Island, New York, and is also expanding into Southeast Asia with localized operations [11][13] - The company's health tea beverage positioning is becoming a core competitive advantage, driving its global growth strategy [11][13]
奈雪的茶(02150)美国首店落地纽约：百米长队绕街角 三天营业额近8.7万美金