奈雪美国首店落地纽约：百米长队绕街角，三天营业额近 8.7 万美金

Core Insights - Nai Xue's Tea, a leader in healthy tea beverages, has officially entered the U.S. market with its first store in Flushing, New York, attracting significant consumer interest and achieving record sales in its opening days [1][4][6]. Group 1: U.S. Market Entry - The first store in Flushing, a commercial area with a high concentration of Chinese and Asian communities, saw a long queue on opening day, with sales reaching approximately $87,000 (around 620,000 RMB) in just three days [1][6]. - The store sold nearly 13,000 products within three days, setting a new record for Nai Xue's store openings [1][9]. - The store's design features a bright and warm modern Eastern style, occupying nearly 120 square meters over two levels [6]. Group 2: Product Popularity - The "Little Green Bottle," "Super Avocado Yogurt Smoothie," and "Rich Coconut" emerged as the top-selling products, with consumers appreciating their refreshing and light qualities [9][13]. - The "Little Green Bottle" has sold over 20 million cups in China this year, indicating its strong market acceptance and high repurchase rate [9]. Group 3: Domestic Market Performance - During the National Day holiday, Nai Xue's domestic stores experienced a surge in orders and revenue, with many locations seeing over 700% growth compared to the pre-holiday period [3][21]. - The company's health-focused products, such as the upgraded "Low GI Little Green Bottle," have become bestsellers, contributing to a sustained increase in consumer frequency and overall sales [21]. Group 4: Future Expansion Plans - Following the successful launch of its first U.S. store, Nai Xue plans to open a second location in a core commercial area of Long Island, New York, and is also expanding into Southeast Asia with localized operations [14].