80后带队，“大疆对手”转战港股IPO

Core Insights - DJI's main competitor, XAG Technology, has re-entered the capital market by filing for an IPO on the Hong Kong Stock Exchange after withdrawing its previous application in May 2022 [2][5] - XAG Technology has established itself in the agricultural drone sector, achieving significant market shares of 10.7% and 17.1% in the global agricultural robot and agricultural drone markets, respectively, ranking second behind DJI [2][12] Company Overview - Founded by a group of enthusiasts, XAG Technology has focused on agricultural applications of drones, developing advanced agricultural robots that outperform traditional farming methods [2][12] - The company has received backing from prominent investors such as SoftBank, Baidu, Hillhouse Capital, and Innovation Works [3] Financial Performance - XAG Technology has shown improvement in its financials, achieving profitability in 2024 after previous losses, with revenues of RMB 10.66 billion projected for that year [4][8] - The company reported revenues of RMB 6.05 billion in 2022, RMB 6.14 billion in 2023, and RMB 7.45 billion in the first half of 2025, with a notable increase in gross margin from 17.9% in 2022 to 34.3% in 2025 [8][9] Market Position - Despite its growth, XAG Technology faces challenges in maintaining momentum, with a 2.08% revenue growth in the first half of 2025 and a significant reduction in contract liabilities [10] - The company has a strong presence in the agricultural drone market, with its primary revenue source being agricultural drones, which accounted for 89% of total revenue in the first half of 2025 [13] Competitive Landscape - XAG Technology remains a significant player in the agricultural drone market, but it continues to trail behind DJI, which holds a dominant market share of 59% globally [12][16] - The company aims to cover all agricultural scenarios, including irrigation and pesticide spraying, and claims to have the largest number of agricultural drone patents globally [16] Future Prospects - XAG Technology plans to use the funds raised from its IPO for product development, sales network expansion, and the construction of a new headquarters [16] - The company has a goal to increase its research and development investment in the coming years, having already spent RMB 5.92 billion on R&D, which represents 19.5% of its total revenue [16]