株洲：文旅商融合催热“双节”经济，消费市场持续“圈粉”

Core Insights - The consumption market in Zhuzhou has shown remarkable performance during the National Day and Mid-Autumn Festival, driven by a series of innovative and experiential activities that attracted a large number of tourists and effectively released consumption potential [1][4][11] Group 1: Festival Activities - The integration of culture, tourism, and commerce has become a key attraction for tourists, with events like the "Super Golden Week" in Tea Ling and the Ceramic Expo in Li Ling drawing significant crowds and boosting local consumption [4][5] - The "Super Golden Week" in Tea Ling received over 2.8 million visitors at the main venue, with a total of 5 million visitors county-wide, leading to over 600 million yuan in consumption across dining, accommodation, and shopping [4] - The Ceramic Expo in Li Ling featured 24 activities across three categories, enhancing the consumer experience and elevating the city's quality [5] Group 2: Cultural and Creative Activities - Cultural venues in Zhuzhou launched creative activities that combined the festive atmosphere with sports, such as a family-oriented traditional kicking game event at the Zhuzhou Museum [6] - The N+T Art Museum's inaugural exhibition attracted nearly 20,000 visitors during the holiday, showcasing a blend of art and technology [8] Group 3: Diverse Experiences - Various scenic spots in Zhuzhou offered diverse experiential projects to cater to different tourist demographics, such as the Water Fairy Lake's carnival activities and promotional ticket offers at sites like the Yan Emperor's Tomb [9] - The Tianze Clothing Market reported a 35% increase in foot traffic and a 28% rise in purchase orders compared to the previous year, indicating a strong consumer response to promotional activities [11] Group 4: Economic Impact - The combination of immersive experiences and innovative event formats has not only met the diverse needs of tourists but also led to significant revenue growth for participating businesses, reinforcing Zhuzhou's position as a consumer destination [11]