BABA(US:BABA) Xin Lang Ke Ji·2025-10-09 10:02Group 1 - The core event of the 2025 Tmall Double 11 shopping festival will start on October 15 at 8 PM, with a total of 3 billion yuan in deposit red envelopes to be distributed through Taobao Live [1] - Each user can receive up to 30 deposit red envelopes per day from a single live broadcast room, with each envelope worth up to 50 yuan, allowing users to potentially collect over 2000 yuan in red envelopes daily [1][2] - The red envelopes can be used to offset deposits during the payment period from October 15 at 8 PM to October 20 at 6 PM, with additional discounts available through platform category coupons and consumption vouchers [2] Group 2 - Influencer Li Jiaqi's live broadcast room will offer a first wave of benefits, including a no-threshold 10% discount coupon for fans who follow his channel, with potential reductions of 20 to 100 yuan on the final payment based on fan engagement [2] - Various brand live broadcast rooms will introduce a "1 yuan reservation" benefit, allowing users to secure exclusive gifts and red envelope privileges for Double 11 by paying just 1 yuan [3]