2 1 Shi Ji Jing Ji Bao Dao·2025-10-09 10:25Core Insights - The automotive market in China experienced a surge in sales during the "Double Festival" period, with a total of over 48,500 vehicles sold from September 30 to October 7, driven by a wave of new car launches and promotional activities [1][3]. Industry Overview - The retail sales of passenger vehicles reached 1.776 million units from September 1 to 27, marking a 12% month-on-month increase, indicating a strong performance in the "Golden September" period [2][8]. - The introduction of new vehicles and various local promotional policies contributed to the increased consumer demand, with discounts ranging from thousands to tens of thousands of yuan [2][3]. Policy Impact - Two significant national policy adjustments are influencing consumer behavior: the reduction of the new energy vehicle purchase tax starting January 1, 2026, and the early termination of the "old-for-new" subsidy policy in some provinces [3][4]. - Local governments and car manufacturers are offering layered subsidies, with some regions providing up to 24,000 yuan in combined incentives for vehicle purchases [4][5]. Brand Promotions - Major brands are leading the promotional efforts, with companies like Li Auto and XPeng offering substantial trade-in subsidies and financing options during the holiday period [5][7]. - The sales of new energy vehicles are particularly strong, with some dealerships reporting sales figures comparable to monthly averages during the "Double Festival" [7]. Market Dynamics - The competition among leading brands remains intense, with BYD and SAIC leading in sales, while traditional fuel vehicles are also showing resilience through transparent pricing strategies [8][9]. - Despite the promotional activities, dealers are facing significant financial pressure, with over 52% reporting losses and a high inventory warning index [11][12]. Future Outlook - The automotive market is expected to maintain a "high open and flat" trend in October, supported by seasonal demand and ongoing local subsidies, with a cautious optimism for a 5% to 10% year-on-year sales growth in the fourth quarter [12].