Hylink(SH:603825) Mei Ri Jing Ji Xin Wen·2025-10-09 10:35Core Viewpoint - The recent popularity of the Sora App and advancements in AI video technology are driving a strategic transformation in the advertising and marketing industry, shifting focus from cost reduction to brand value reconstruction [1] Company Summary - ST Huayang has integrated AI technology into its core strategy early on, establishing a systematic methodology for AI video creation that addresses key technical challenges such as character consistency [1] - The company has successfully produced a series of AI video works, including "Drunken Flowers," "Asking for the Top," "Sister Pig in Changsha," and "Mid-Autumn Festival," exploring AI-native narrative modes that align with brand marketing needs [1] - ST Huayang emphasizes the concept of "AI Humanism," advocating that AI technology should serve emotional communication and brand building rather than being used solely for technical applications [1] Industry Summary - The advertising marketing industry is undergoing a strategic shift from a tool-oriented mindset focused on "cost reduction and efficiency" to a new paradigm centered on "brand value reconstruction" [1] - The integration of AI in marketing is seen as a key driver for innovation, providing practical references and transformative directions for the industry's evolution [1]