高德扫街榜：1亿客流背后的消费新动能

Core Insights - The report highlights that during the recent National Day and Mid-Autumn Festival holiday, Gaode facilitated over 100 million customer visits to offline dining establishments, showcasing its evolution from a navigation tool to a significant commercial opportunity platform [1] Group 1: Food Consumption - Gaode's "Street Ranking" launched on September 10 has driven over 100 million customer visits to offline dining during the holiday, with a 300% increase in traffic for "smoky small shops" on October 1 [2] - The average per capita spending at the top 100 restaurants listed in the "Street Ranking" is 83 yuan, indicating a trend towards affordable dining options [2] - The top ten cities for "smoky small shops" during the holiday included Lijiang, Leshan, and Dali, which experienced peak tourism and dining consumption [2] Group 2: Tourism Trends - The holiday tourism demand has shown segmentation, with first and second-tier cities remaining the primary choices for travelers [7] - The top twenty cities for tourist attractions included Beijing, Chengdu, and Shanghai, reflecting the continued appeal of major urban centers [7] - An emerging trend of "reverse tourism" is noted, with younger travelers opting for less popular county-level destinations that offer cultural heritage and natural scenery [10] Group 3: Family and Child-Friendly Activities - The holiday saw a surge in family-oriented travel, with zoos and museums being popular destinations, indicating a significant increase in family-related consumption [11] - The top ten family-friendly driving destinations included Shanghai Disneyland and Zhengzhou Yinji Animal Kingdom, highlighting the appeal of entertainment parks [11] Group 4: Infrastructure and Technology - Gaode's data indicates that there are over 300,000 public charging stations nationwide, which is 2.5 times the number of gas stations, reflecting a 300% increase since 2021 [14] - The average daily travel during the holiday reached approximately 304 million trips, putting pressure on public facilities [13] - The "Eagle Eye Guardian" warning system was activated during the holiday, issuing over 1.74 billion alerts to enhance travel safety [15]