帝卡姆环球严选，全面升级，正式推出省钱超市

Core Insights - A new retail model combining bulk purchasing and community convenience is emerging in response to consumer demand for cost-effectiveness [1] - The company, DiCam, is upgrading its store format to focus on "savings supermarkets," offering a combination of bulk snacks and daily necessities [1] Supply Chain Optimization - DiCam's competitive edge lies in its systematic restructuring of the supply chain, establishing direct procurement partnerships with over 200 food manufacturers, reducing procurement costs for snack products by 18%-25% [3] - The company employs a "whole box ordering, loose sales" model for high-repurchase categories like puffed snacks and nuts, maintaining price advantages while catering to family consumers' needs for smaller packaging [3] - In the daily necessities sector, DiCam collaborates with brands like Procter & Gamble and Unilever to offer customized large-pack products, with prices generally 10%-15% lower than traditional supermarkets [3] Enhanced Shopping Experience - DiCam's store layout breaks traditional supermarket category divisions, featuring a "Daily Hot Products Zone" at the entrance with items priced 30% below market [5] - The central shelf adopts a "Snack Museum" theme, showcasing over 2,000 snack products grouped by taste and occasion, enhancing the shopping experience [5] - The store design includes a "Family Supply Station" in the daily necessities area, grouping related products and providing annual usage calculations, leading to a 22% increase in average transaction value [5] Community Engagement - DiCam positions each store as an extension of community service, offering amenities like convenience medicine cabinets, charging stations, and hot water supply [7] - Initiatives such as a "Second-hand Exchange Corner" and "Senior Care Day" for free health checks for customers over 60 enhance community ties and customer loyalty [7] - The penetration rate of households within a 1-kilometer radius of stores reaches 47%, significantly above the industry average [7] Industry Trends - The community retail sector, emphasizing high cost-performance, is projected to grow at 14.2% in the first half of 2024, outpacing the 3.5% growth of hypermarkets [9] - DiCam's innovative model redefines the "people-goods-scene" relationship, capturing consumer expectations for quality and affordability [9] - The retail industry is transitioning from price wars to value wars, necessitating upgrades in supply chain efficiency, shopping experience, and digital operations to maintain quality while offering lower prices [9]