格力回应小凉神空调线上开售:布局2100元以下价位段
Core Insights - Gree Electric's sub-brand "Xiaoliangshen" air conditioners officially launched on JD.com on October 9, with initial pricing set at 1899 yuan and 1999 yuan [1] - The air conditioning market is undergoing structural changes, with products priced below 2100 yuan capturing nearly half of the market share [1] - Gree is strategically positioning itself in the lower price segment through its sub-brand Jinghong, creating a differentiated brand system for online and offline markets [1]