2 1 Shi Ji Jing Ji Bao Dao·2025-10-09 12:09Core Insights - Meituan's "1-to-1 Urgent Delivery" service has seen significant user adoption, with 70% of food orders coming from Chinese dining establishments, primarily offering freshly cooked meals [1] - During the National Day and Mid-Autumn Festival holiday, "1-to-1 Urgent Delivery" orders were delivered 17 minutes faster than the standard delivery model, enhancing user convenience and reducing pressure on delivery personnel [1] - The service has attracted a stable growth in users, with 75% being Meituan's premium members, who are willing to pay an additional fee for faster delivery and quality assurance [1] User Experience and Business Impact - Users of the "1-to-1 Urgent Delivery" service experience higher average order values compared to standard orders, while merchants do not incur additional promotional costs [1] - Delivery fees paid by users are distributed to riders, resulting in earnings of approximately 2-3 times higher per order compared to traditional delivery methods [1] - The service allows users with tight schedules to expand their dining options, while improved delivery efficiency enables restaurants to accept orders from further distances [1] Transparency and Trust - The introduction of "Bright Kitchen" live streaming by restaurants has increased consumer trust and repeat purchase rates, with a notable increase in "1-to-1 Urgent Delivery" orders linked to this transparency [2] - Over 300,000 merchants have adopted the "Bright Kitchen" live streaming feature, which allows consumers to see food preparation in real-time, enhancing confidence in food quality [2] - The platform has also introduced a "Dine-in Store" tagging feature and additional labels for "freshly prepared" dishes, which serve as important decision-making factors for users [2]