“双节”旅游双向扩容：赛事热、小城火、入境旺

Core Insights - The "Double Festival" period has significantly boosted both domestic and outbound tourism, with record-high orders for travel, particularly in lesser-known cities and county-level tourism [1][11] - The Ministry of Culture and Tourism reported that during the 8-day holiday, there were 888 million domestic trips, an increase of 123 million compared to the previous year, with total spending reaching 809 billion yuan, up by 108.2 billion yuan [1] Domestic Tourism Trends - First-tier and strong second-tier cities remain the most popular destinations due to convenient transportation and comprehensive services [2] - Local culinary experiences have become a key part of deep tourism, with specific examples of popular local dishes attracting significant attention [3][6] - Emerging destinations like Jingdezhen have seen a 15% increase in tourism bookings, particularly among young travelers aged 20-30 [11][12] Outbound Tourism Insights - Chinese tourists are increasingly exploring a wider range of destinations, with travel footprints extending to over 180 countries and regions, showing a notable interest in less traditional locations [7] - Popular outbound destinations include Japan, Hong Kong, Thailand, and South Korea, with a significant increase in international flight bookings among university students [9] Inbound Tourism Growth - Inbound tourism has experienced unexpected growth due to favorable visa and payment policies, with 16.34 million people entering and exiting China during the holiday, a 11.5% increase year-on-year [13] - Beijing saw a 48% increase in inbound tourists, with spending rising over 60% compared to the previous year [13] - There is a growing diversity in the destinations chosen by foreign tourists, with many exploring smaller cities in China [14][15]