拿地规模季节性回落,房企投资节奏分化
Sou Hu Cai Jing·2025-10-09 12:21

Core Insights - The report from Guandian Index indicates that the top 50 real estate companies added a total of 2.2564 million square meters of land in August, representing a month-on-month decrease of 54.03% [1] - However, the cumulative land area acquired by these companies from January to August reached 36.2423 million square meters, showing a year-on-year increase of 7.19% [1] Group 1: Land Acquisition Trends - Leading companies in land acquisition include China Overseas Land & Investment, China Merchants Shekou, and Poly Developments, with new land reserves of 3.0937 million square meters, 2.7564 million square meters, and 2.6719 million square meters respectively [3] - The companies with the highest land investment amounts from January to August are China Resources Land, China Overseas Land & Investment, and Greentown China, with equity land acquisition amounts of 58.45 billion yuan, 55.01 billion yuan, and 50.24 billion yuan respectively [3] - The companies with the most new land value added from January to August are Poly Developments, China Overseas Land & Investment, and China Merchants Shekou, with new land values of 89.45 billion yuan, 81.09 billion yuan, and 80.69 billion yuan respectively [3] Group 2: Strategic Focus and Market Dynamics - The land acquisition strategy remains focused on "core city concentration and risk control priority," with leading state-owned enterprises leveraging their financial and resource advantages to compete for quality core land [4][5] - Mixed-ownership and private enterprises are adopting a more cautious investment approach, emphasizing risk control and slowing down their land acquisition pace [4][5] - A notable transaction in August involved a joint bid by China Merchants and China Resources for a plot in Shenzhen, which was sold for 8.64 billion yuan, marking the highest total price for a land plot in Shenzhen this year [4] Group 3: Future Outlook - The current land acquisition landscape shows significant differentiation, with top state-owned enterprises actively acquiring land in major cities, while mixed-ownership and private firms are focusing on financial safety and precise layouts [5] - The competition for quality land is expected to remain intense under the "core city focus + risk control priority" framework, leading to a more pronounced structural differentiation in market activity [5]