2025年国庆档电影市场洞察报告：三四线城市票房占比近44%

Core Insights - The 2025 National Day film box office reached 1.835 billion, with an average daily box office of 230 million, marking the first drop below 400 yuan in five years [1][4] - The top three films contributed only 60% of the total box office, the lowest since 2016, with the champion film contributing just 25% [4][10] - The audience demographic shows a stable gender distribution, with a notable increase in viewers aged 35 and above, surpassing 50% [1][7] Box Office Performance - The champion film "The Volunteer Army: Blood and Peace" grossed 450 million, while the second place "731" earned 345 million, and "Assassination Novelist 2" ranked third with 295 million [4][18] - The box office performance of "The Volunteer Army: Blood and Peace" was consistent, while "731" saw a rise in ranking due to strong performance in lower-tier cities [10][16] - The average ticket price was 36.64 yuan, with a slight increase in the average number of tickets purchased per transaction to 1.92 [1][4] Audience Insights - The audience for "The Volunteer Army: Blood and Peace" is stable, with a strong family viewing tendency, and a high conversion rate for previous films in the series [10][16] - The film "731" had a significant audience in lower-tier cities, with nearly 60% of its box office coming from these markets [7][16] - "The Volunteer Army: Blood and Peace" did not fully meet audience expectations for large-scale war scenes, which affected its word-of-mouth promotion [10][16] Market Trends - The overall box office concentration has declined due to a lack of strong headliner films, leading to a more fragmented market [4][10] - The film "The Sound of Thunder" managed to maintain a positive trend by avoiding competition on the first day of the holiday period [16] - The top cities for box office revenue remained stable, with Shanghai and Beijing leading, while Changde emerged as a top inflow city [18][19]